reference self in ajax callback

$.ajax({<br /> context: this,<br /> type: ‘post’,<br /> url: ‘<?php echo site_url(‘user/accept_deny_friendship_request’)?>’,<br /> data: ‘action=’+$action+’&user_id=’+$user_id,<br /> success: function(response){<br /> //can access this now!<br /> }<br /> });